Wednesday 13 April 2022

Adidas launches new low carbon running trainers

In collaboration with Allbirds, Adidas has launched new low carbon running shoes, that equate to just 2.94kg of carbon emissions per pair.

This represents 63% less carbon emissions when compared with Adidas’ previous low carbon shoe, which took 7.86kg of carbon to make.

It is looking to release the trainers at scale, to ensure more customers can buy sports shoes that have less of an impact on the environment.

The ‘Adizero’ will come in four different colours, however, the brand claims that each shoe has had no dye, using the material’s natural colour to reduce water consumption.

To cut the carbon, it has used plant-based and bio-based content for the production of the midsole, with 10% recycled rubber for the outsole. It uses 100% recycled polyester for the lining and laces, as well as 77% recycled polyester for the upper part of the shoe.

Kimia Yaraghchian, Product Manager at Adidas, said: “We can take further steps towards zero-carbon waste by working together and we also want to show that drastic changes and solutions are possible within a very short time.

“As we are already in the midst of climate change, it is important to show people that industries can turn the switch now, and that there is still hope to contribute to not exceeding the 1.5° target.”